I don’t think that there is a person in the world who hasn’t seen the Golden Arches of McDonald’s. Currently, there are over 34,000 McDonald’s Restaurants in 119 countries. It is also hard to turn on the TV without seeing a McDonald’s commercial. Some of the biggest names in sports and entertainment promote McDonald’s. If there is a huge event like the Super Bowl or World Cup, you can bet that you are going to see those Golden Arches. Year after year, McDonald’s increases the money spent on advertising. In 2013, McDonald’s spent $988 Billion in order to let people know about what McDonald’s has to offer. For all that money, McDonald’s keeps things simple. Same colors, one logo, one famous slogan. Over and over again, McDonald’s follows a predictable pattern to get the message across in a 60 second commercial. The question is: Why does McDonald’s go through the trouble of spending so much money to let people know about their restaurant? This repetition may seem unnecessary. Keep reading and you will get to the answer.
McDonald’s is the perfect example of the success of repetition. There are steps you must take as a student to experience the success you are looking for. If you want to improve your grade in a certain class, there is a simple formula you can follow. Here it is:
- Pay close attention in class (Take Notes, Engage in the discussion)
- Complete All Assignments (On Time, Best Effort)
- Study (No Cramming, Review notes for the each day, Ask questions)
If you repeat this formula, there is no way you can’t improve. In many ways, success is about repeating positive actions. Here’s the answer to the question above: McDonald’s is up against a lot of competition. They have to fight to keep McDonald’s on our mind or else, we will choose to spend our money elsewhere. That’s it! Repetition leads to success. You will also find that if you repeat the steps I gave you, the information will stick to your mind like a 25¢ Chicken McNugget.
Marvin Byrd (c/o 98)
It Can Be Done